Packaging has advanced significantly and brands need to look into this if they want to give consumers a positive experience. This is true in the extremely competitive cosmetic industry where there are so many brands aiming to attract the target audience to what they are selling.

When designing cosmetic boxes a brand needs to concentrate on making the box stand out to the target audience amongst the competition, convincing them to want to buy the cosmetic products the brand is selling. This is not an easy task but when a brand considers innovations in packaging, it may be able to stand out.

The following discusses innovations in the packaging of cosmetic products from magnetic closures to biodegradable materials:

Use of magnetic closures

Cosmetic brands want to give customers the impression that they are selling a good-quality product that will not damage the skin. The packaging needs to give the impression of quality and including magnetic closures on it may be able to help out.

Magnetic closures are an alternative to the traditional closures that are included on the box. They make the packaging look visually appealing whilst providing the product with a safe closure. This has the ability to enhance consumer experience along with brand image.

The closures give the packaging a sturdy and effortless opening plus closing mechanism. Many different types of products can remain secure in a box like this. The magnets ensure that the cosmetic product remains safe during its transit plus storage. The product can reach customers in good condition therefore they will be satisfied with the brand.

Enhanced consumer experience

Custom cosmetic boxes wholesale that are innovative are the ones that give customers an enhanced unboxing experience. The magnetic closures on the box provide one with an easy and luxurious way to open and close it.

A brand that is able to give customers a pleasant experience like this is able to attract more and more people to what it is selling. Customers may even promote the brand on their social media pages by showing themselves unboxing the cosmetic product.

Functional packaging

Innovative packaging aims to be functional so that customers do not find it difficult to get to the product. Customers are drawn to this. Magnetic closure boxes aim to be functional. With the help of the magnets, it is not difficult to open the box and close it again.

The box can even include details about the cosmetic product which will educate people about it letting them know what they are buying. With cosmetic products people need to know what the product is, its ingredients, what skin type it is for, how to use it, warnings it has, etc.

This information needs to be included clearly and attractively on the box. QR codes may even be added so that people can scan them and get to know more about the product. The QR code may lead customers to a tutorial of how to use the product.

A packaging design such as this is innovative and functional making the life of customers easier.

Sustainable packaging

Another important innovation in the packaging design is getting a box that is sustainable. Biodegradable custom cosmetic boxes can be considered here.

Biodegradable materials are the ones that are able to decompose quicker. They tend to be renewable. Nowadays there are different options that a brand can choose so that it ends up with a strong box that can protect the cosmetic product from getting damaged.

For instance paper and cardboard can be considered here. These materials are popular as they are strong and customizable and can help one end up with sturdy and eco-friendly packaging. Cosmetic products are able to be packaged in them effectively. The box will not even pollute the environment after its use when disposed of properly.

A brand can consider bioplastics as well. These tend to be synthetic polymers that come from renewable resources such as corn and sugarcane. They provide a company with a biodegradable option rather than opting for traditional plastics.

These boxes can then be printed with sustainable inks so that the packaging remains eco-friendly. You can look into soy-based inks for instance. These are made using soybean oil and are regarded as a biodegradable ink option rather than using petroleum-based solvents. In this way the packaging can be designed attractively whilst not contributing to polluting the environment.

Innovations in cosmetic packaging design can help a brand stand out in this competitive environment by drawing more and more people to what it is selling. The boxes are made in a way that they protect the product whilst being trendy and attractive.

Magnetic closures may be considered due to the luxurious appearance that they give to the packaging and also because of their ability to effectively protect the cosmetic product within. Biodegradable packaging materials are even trending as they help a brand market itself positively in the industry by showing it is committed to sustainability.